A 12-question read of how you actually eat in New York places you in one of seven archetypes. From there: vendors, events, neighborhoods, and partner experiences built to match your pattern — not what an algorithm guesses about you.
Your taste is a New York fingerprint. We track the pattern. We give it a name.
Every New Yorker eats by pattern. How you eat is not random. The system locks seven archetypes — built from twenty years of operator pattern recognition across markets, events, and neighborhoods.
You keep it simple. You keep it good.
You'll go out of your way for the right spot.
You've seen it before. You're rarely impressed.
You don't experiment. You refine.
If it's trending, you're already there.
You skip meals, not standards.
You don't chase hype. You move by block.
60 seconds. Get your type.
Get typed →Twelve questions. Sixty seconds. No email gate to reach the questions — built on Interact's personality-quiz format so you finish before you'd close the tab.
One of seven archetypes lands in your inbox with a results card you'll want to share. That archetype becomes the signal every recommendation runs against from here.
Your archetype is the key. As the operator network and the data behind it come online, it unlocks matched vendors, events, neighborhoods, and partner offers — routed to how you actually eat, not how an algorithm guesses.
Taste ID is not a startup that landed in NYC. It is the personalization layer for a working operating system — events, media, and operator relationships that have run for years and feed the platform from the ground up.
Brands reach archetypes. Operators get matched to demand. Venues license the system. Pick the path that fits.
Own an archetype across a season. Newsletter blocks, event activations, archetype-targeted email, on-site presence at HSN, BXNM, or LFF. Built to reach the right type, not the random scroll.
We build a full Taste ID-powered brand activation end to end. A Chaser Trail. A Purist Series. Real-world experiences, archetype-matched audience, production handled.
Food halls, festivals, hotels, campuses, and mixed-use developments license the system to personalize their own guest experience. Quiz, archetype matching, programming intelligence — your visitors, our infrastructure.
Restaurants, vendors, and food businesses get matched to the archetypes most likely to show up and return. No pay-to-play in the feed. Inclusion is earned by hospitality, not bought.
Brands, operators, venues, press. Tell us what you're trying to accomplish. 48-hour response.