A 12-question quiz reads how you actually eat in New York and matches you to one of seven archetypes. From there: vendors, events, neighborhoods, and partner experiences that fit who you are — not who an algorithm guesses you are.
Every New Yorker eats by pattern. How you eat is not random. The Taste ID system locks seven archetypes — built from twenty years of operator pattern recognition across markets, events, and neighborhoods.
Twelve questions. Thirty seconds. No email gate to get to the questions — built on Interact's personality quiz format so you finish before you'd close the tab.
One of seven archetypes lands in your inbox with a results card you'll actually want to share. That archetype becomes the signal every recommendation runs against from here.
Vendors, events, neighborhoods, partner offers, and member experiences — all delivered against how you actually eat. The recommendations get sharper as the system reads how you respond.
Taste ID is not a startup that landed in NYC. It is the personalization layer for a working operating system — events, media, and operator relationships that have been running for years and feeding the platform from the ground up.
Brands reach archetypes. Operators get matched to demand. Venues license the system. Pick the path that fits.